Founder Stories Wardah, from "Door to Door" until Hunted CEO
seputarinformasiproduk.blogspot.com | Speaking about the process, Nurhayati Subakat, CEO of PT Paragon Technology Innovation (PTI) formerly PT Pustaka Tradition Capital Wardah Muslim cosmetic brand owners, had a story how the ups and downs develop Wardah.
story wardah product
According to the woman who was born in Pajang Padang, West Sumatra, was initially very difficult to start a cosmetics business that has digelutinya since 1985. "It was difficult because there really halal cosmetics label, is suspected of selling religion. But a clear idea of kosher label that originally came from boarding, "Nurhayati Subakat story as a speaker at the 2014 Entrepreneurial Party that was held by the Community Hand D Atas (TDA) in TMII, Jakarta, Thursday (05/15/2014).
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| make beautiful with wardah cosmetic |
Initially, call Nurhayati, the business is just plain home-based business. With a target of Muslim consumers, Wardah bring kosher label on his brand. When the products are only offered from door to door (door to door) and from salon to salon.
The biggest difficulty he says, is to get confidence in the new home-based cosmetic products with the halal label that he is carrying. But slowly, with hard work, the business is able to gain the trust of consumers.
Nurhayati continues to expand its business to various places that have business potential. However, when the business develops, Nurhayati get ordeal is not light, the place of business of the unfortunate fire. The accident could make the woman bleed minang want to stop being entrepreneurs.
But mental businessman playing here. He realized that if he stopped, then the employees will lose livelihood for his family. On the basis of responsibility to its employees, he decided to re-start from the beginning of its business that could bankrupt them.
Awakening Nurhayati business, started by his relations. The business woman was kept creeping up and bigger. Its products are increasingly believed to consumers and the range of products the region became more widespread.
Currently, PTI has two factories located in Cibodas and Tangerang with operations at 30 areas with 4,500 employees throughout Indonesia. Even today the products PTI has entered into various Southeast Asian countries like Malaysia.
Nurhayati success, developing the halal cosmetics business, it makes the world of cosmetics CEO curious about the business strategy Wardah products. Nurhayati told, interest in the world of cosmetics CEO appears when she attended an event in Europe.
At that time, he says, he gets chased by people who want to ask Wardah business strategy. He realized after that, it turns out that it is the CEO asks cosmetics world.
"We chased cosmetics company CEOs the world. They wondered what makes Wardah could be like this, then my answer is because of God's help," he said then applause of the audience.
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